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K for Knowledge

Knowledge can also mean experience.
Knowledge can also highlight skills.
Knowledge can also give you understanding.
Knowledge can also give you comparisonitis.

We hear this word a lot across social media platforms.

But what is it?

Comparisonitis:  The compulsion to compare one’s accomplishments to another’s to determine relative importance.

It’s a feeling that I’m sure most of us would have had at some point in time.  Comparing ourselves to our peers is not great for our well-being.  It can be very damaging, not only to our mental and physical health but to our businesses, too.

The old phrase of ‘keeping up with the Joneses’ is very much along the same lines.  If you let it creep in, it can get out of control and affect the way you live your life.  Not just in business, but in all aspects.

How many of you have bought a better model lawnmower, a bigger barbeque, or a bigger yacht just to keep up with the ‘Joneses’ ??

True fact for this blog:  I don’t own a yacht! 😉

When you compare yourself with others, you don’t actually have a lot of information and knowledge to be able to compare correctly.

You only see what they want you to see. 
You only know what they want you to know.

You can often put two and two together and come up with six.

What is their experience? 
Are they new to the type of work or have they got 20 years or so of experience behind them?
Have they had the same experience as you?
Have they got qualifications or are they self-taught?

What are their aspirations?
What do they regard as ‘being successful’?
What are they working towards – are they taking their business in a different direction?
What do they want their business to look like?

What really is their skill set?
What and who are their ICs (Ideal Clients)?

We have all this uncertainty in our knowledge, yet we still compare our business with theirs.


We are all individuals and every one of us is different.
Our businesses are very much the same.

Each business is unique.  Some may be very similar.  Some may even be identical – yet it’ll be our personalities that make them different.

Don’t let comparisonitis (and lack of knowledge) get in the way of you swimming in your own lane.

If you want to stay in your own lane but are overwhelmed with too much admin, email me and let’s have a chat to see how I can help.

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